Standard rack cards are extensively used by the almost every type of companies particularly by product oriented companies. Standard rack cards are ready in a short time relative to other types of rack cards as they need not to be paid a lot of attention in designing and selecting other specifications such as size and color etc. The rack cards are a very cheap marketing medium that can be used by companies for the promotion and marketing of their products. Their design plays a pivotal role in their ability to achieve the objectives that they are likely to achieve. The design must be catchy one so that these can attract the people in order to convey the message it carries because no media vehicle is successful until or unless it creates a long lasting impact in the minds of the potential customer or if its not attractive enough to do that. Designing can be done by seeking help from printing companies who have certain advertising exposure as well and they know what the things are that are crucial in designing a rack card. You must keep in mind the target market and the nature of your product while designing the rack card.
Standard Rack Cards
Standard rack cards are the best choice for you if you are looking for low cost printing solutions. Standard size of “3.5 X 8.5” and “4 X 9” is available but if you want other than the standard size than you can go for custom printing. The cards are printed on glossy, UV or matte paper which makes the card look more beautiful and shiny. The paper is 14 point cardstock it is appropriately thick. Perforation can also be done on the order from the customer. You have the option to select one side for printing or get it printed on both sides.
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GSM
Measurement for the density of the paper stock.

PT
Measurement for the thickness of the paper stock.

FLUTE
Fiberboard arches sandwiched between two linerboards.

Recycleable
Material contains a significant percentage of recycled material.

Biodegradable
Materal can break down when exposed to light, air, and moisture.

Compostable
Material can break down into natural components that can become a part of soil.

Plastic Free
Material does not contain any petroleum-based plastics.

Pantone
Standardized color system for extreme color accuracy when printing.

Flexo Print
Economical option with faster turnaround, ideal for printing higher volumes.
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